Carroll C. Arnold Distinguished Lecture

About the Carroll C. Arnold Distinguished Lecture

In 1994, the Administrative Committee of the National Communication Association established the Carroll C. Arnold Distinguished Lecture. The Arnold Lecture is given in a plenary session each year at the annual convention of the Association and features the most accomplished researchers in the field. The topic of the lecture changes annually so as to capture the wide range of research being conducted in the field and to demonstrate the relevance of that work to society at large.

The lecture has been named for Carroll C. Arnold, professor emeritus of Pennsylvania State University. Trained under Professor A. Craig Baird at the University of Iowa, Arnold was the co-author (with John Wilson) of Public Speaking as a Liberal Art, author of Criticism of Oral Rhetoric (among other works), and co-editor of The Handbook of Rhetorical and Communication Theory. Although primarily trained as a humanist, Arnold was nonetheless one of the most active participants in the New Orleans Conference of 1968, which helped put social scientific research in communication on solid footing. Thereafter, Arnold edited Communication Monographs because he was fascinated by empirical questions. As one of the three founders of the journal Philosophy and Rhetoric, Arnold also helped move the field toward increased dialogue with the humanities in general. For these reasons and more, Arnold was dubbed “The Teacher of the Field” when he retired from Penn State in 1977. Arnold died in January of 1997.

Pearson  Pearson Higher Education is proud to sponsor the Carroll C. Arnold Distinguished Lecture series. As publishers committed to the discipline of communication, Pearson Higher Education is dedicated to working together with the National Communication Association to further research, disseminate vital information, and encourage participation in the field of communication.




Kirt WilsonNCA 102nd Annual Convention
Dreams of Union, Days of Conflict: Communicating Social Justice and Civil Rights Memory in the Age of Barack Obama

Kirt H. Wlson, Penn State University

On March 18, 2008, presidential candidate Barack Obama stood before a podium at Philadelphia's Constitution Center and began a speech dedicated to the subject of white and black race relations with the words, "We the people, in order to form a more perfect union." Since that moment, scholars and citizens, journalists and activists have reflected on the promise of "A More Perfect Union" and asked, "What happened?" The President's election seemed to indicate a wide-spread desire for unity in the United States. At the time, claims of a post-racial America seemed overly optimistic; nevertheless, national polls indicated that most adults viewed relations between whites and blacks as either "somewhat good" or "very good." By 2015, however, public opinion had swung in the opposite direction. A majority of adults believed that race relations were "somewhat bad" or "very bad." In his 2016 Carroll C. Arnold lecture, Dr. Kirt H. Wilson contends that when we ask what happened to the hoped for unity of Obama's Philadelphia address, we first need to interrogate how society selectively remembers the struggle for black freedom in the United States.

Dr. Wilson argues that since the early 1990s, but especially with the civil rights movement's golden anniversary, public rhetoric in the United States has reframed a collective memory of the movement. Specifically, a set of narratives has emerged that reconfigures past racial and political conflicts into a demonstration of the nation's enduring commitment to equality and democracy. This memory is not entirely stable, but it is sufficiently coherent to influence not only our understanding of history but also our deliberations about social justice in the present. Today citizens communicate about racial divisions, social protests, and remedies to discrimination within a horizon of possible action that is constrained by what we remember about the civil rights movement's purpose, success and failure.

By analyzing the relationships among three communicative phenomena--the symbolic proposition of a more perfect union, commemorative rhetoric about the civil rights movement, and contemporary activism to remediate racial injustice--Dr. Wilson reinterprets the conditions that have led to a pessimistic view of current interracial relations. Contrary to what some suggest, he is optimistic that we have arrived at an important juncture. The unrealized hopes for Obama's presidency and recent instances of racial conflict invite us to consider what we have forgotten about our past. It is more possible today than it was in 2008 to construct different memories of the black freedom struggle. These alternatives provide new resources for political action and communication. While some of these memories force us to abandon the ideal of a "perfect union," they may offer a better foundation for creating a just society.

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   Arvind SinghalNCA 101st Annual Convention
FLIP IT: How Complex Social Problems Can be Solved Simply and Communicatively by Looking for Positive Deviance
Arvind Singhal, University of Texas, El Paso


In this lecture, Dr. Singhal argues that often the most complex of social problems have simple communicative solutions that are hidden from plain view. To uncover them, one needs to flip mindsets and ask flipped questions that allows us to identify and amplify positive deviance. Positive Deviance (PD) is a novel approach to individual, organizational, and social change based on the observation that in every community there exist certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing worse challenges. The PD approach has been employed in over 40 countries to decrease malnutrition and infant and maternal mortality; reduce school dropouts and improve graduation rates; prevent and control hospital-acquired infections and improve pain management; and boost respect and trust among prisoners and prison guards. Driven by data, the PD approach flips the normative ways of conducting expert-driven needs assessment and gap-analysis on its head, and follows a systematic process of uncovering cost-effective and culturally appropriate solutions from within the local community.

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 John Durham PetersNCA 100th Annual Convention
 What is Knowledge For? And What Does Communication Have to Do with It?
John Durham Peters, University of Iowa

One hundred years supplies us with a good body of evidence for appraising what we have done. In this talk I examine several nested questions: what is knowledge for? what is the nature of professional knowledge? what has communication studies accomplished? These questions invite us both to reflect on how we care for our field and to ponder the role of the university and even the purpose of life. 

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Eric King WattsNCA 99th Annual Convention
“The Incessant Moan”: Reanimating Zombie Voices
Eric King Watts, University of North Carolina, Chapel Hill


In his popular parody of survivalist culture, The Zombie Survival Guide, Max Brooks indexed a persistent challenge to communication studies. Brooks warned that while hunkered down in one’s fortress during a zombie apocalypse, one should use earplugs to muffle the zombie wail penetrating the walls because the zombie sound is “deadly.” Eric King Watts, University of North Carolina, Chapel Hill argued the ideals of communication studies compel us to instead amplify the “incessant moan” and endow “zombie voice.”

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Convention: Marshall Scott PooleNCA 98th Annual Convention
Paradoxes of Collaboration
Marshall Scott Poole, University of Illinois, Urbana-Champaign


Marshall Scott Poole, University of Illinois, Urbana-Champaign delivered the 2012 Carroll C. Arnold Distinguished Lecture "Paradoxes of Collaboration." The lecture considered collaboration as a fundamental communicative process that is simple, yet complex, beneficial yet dangerous, safe yet risky, everyday yet mysterious.

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JPG-Convention-Brenda_Allen.NCA 97th Annual Convention
Voice Lessons for Social Change
Brenda J. Allen, University of Colorado, Denver


The Carroll C. Arnold Distinguished Lecture, "Voice Lessons for Social Change," was delivered by Brenda J. Allen, University of Colorado, Denver. Professor Allen explored how communication scholarship about voice can inform efforts to effect social change. She reviewed relevant research and share lessons learned for addressing pressing social problems.  

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 JPG-Convention-Patrice_M_BuzzanellNCA 96th Annual Convention 
Seduction and Sustainability: The Politics of Feminist Communication and Career Scholarship
Patrice M. Buzzanell, Purdue University

The Carroll C. Arnold Distinguished Lecture, "Seduction and Sustainability: The Politics of Feminist Communication and Career Scholarship," was presented by Patrice M. Buzzanell, Purdue University. This lecture acknowledged the work that communication scholars and researchers across academe have done toward enhancing better quality of life and inclusionary processes on individual, group, and institutional levels. These efforts have known no methodological, theoretical, epistemological, or contextual boundaries. Buzzanell explored both struggles and possibilities as communication scholars work toward enhancing inclusion and creating sustainable institutional change in academe and other life realms. 

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 JPG-Convention-Leslie_A_BaxterNCA 95th Annual Convention
Discursive Struggles of Relating
Leslie A. Baxter, University of Iowa


The Carroll C. Arnold Distinguished Lecture, "Discursive Struggles of Relating," was presented by Leslie A. Baxter, F. Wendell Miller Distinguished Professor at the University of Iowa. Relating is a cacophony of disparate, often competing, discourses. Meaning-making emerges out of this dialogic agitation in which discourses bump up against each other in ongoing interplay. This view of relating is the central tenet of Relational Dialectics Theory, a theory of communication and relationships developed by Baxter and her colleagues and grounded in the philosophy of dialogism articulated in the 1930s by Russian literary and cultural theorist Mikhail Bakhtin. Baxter discussed the discursive struggles that animate relating in a variety of relationship types, as well as some broader implications for how we can approach the study of communication from a dialogic lens.

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 JPG-Convention-Gerry_PhilipsenNCA 94th Annual Convention
Coming to Terms with Cultures
Gerry F. Philipsen, University of Washington


The Carroll C. Arnold Distinguished Lecture, "Coming to Terms with Cultures," was presented by Gerry F. Philipsen, University of Washington. We all live in a world not only of culture, but of cultures, and in our lives we face moments when we struggle to come to terms with the cultures that surround us. In the 2008 Carroll C. Arnold Distinguished Lecture, Gerry F. Philipsen, University of Washington, presented a framework, grounded in research, for how individuals can come to terms with the cultures of their life worlds. The talk emphasized communication strategies for dealing with four different situations in which: (1) a dominant culture can work against your purposes, (2) you seek to challenge or undermine a dominant culture, (3) you seek to integrate within one life two cultures that are crucial to your identity, or (4) you seek to reconstruct your life when a culture that had been a source of strength to you begins to crumble around you.

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Past Lectures  

Michael J. Hyde, Perfection, Postmodern Culture, and the Biotechnology Debate 

Carole Blair, Civil Rights/Civil Sites: "...Until Justice Rolls Down Like Waters" 

Judee Burgoon, Truth, Deception, and Virtual Worlds 

Celeste Condit, How Should We Study the Symbolizing Animal 

Kenneth Andersen, Recovering the Civic Culture: The Imperative of Ethical Communication 

Dwight Conquergood, Communication in Action: Capital Punishment in America 

Karlyn Kohrs Campbell, Three Tall Women: Radical Changes to Criticism, Pedagogy, and Theory 

James Carey, The Responsibilities of Intellectuals in the Age of Electrical Machines 

Kathleen Hall Jamieson, Incivility and Discontents: Lessons Learned Studying Decorum in the U.S. House of Representatives 

Bruce Gronbeck, Paradigms of Speech Communication Studies 

James McCroskey, Why We Communicate the Ways We Do: A Communibiological Perspective 

Ellen Wartella, The Context of Television Violence 

David Zarefsky, The Roots of the American Community 

NCA thanks Pearson/Allyn & Bacon for its continued support of the Arnold Lecture. NCA also thanks the many friends, colleagues, and students of Carroll Arnold who honored his scholarly contributions with their personal donations to the Carroll C. Arnold Distinguished Lecture Fund.

Janis Andersen
Peter Andersen
Kenneth Andersen
Ronald Applbaum
Susan Applbaum
Carroll C. Arnold
Deborah Atwater
Robert Avery
Wallace Bacon
Harold Barrett
Charles L. Bartow
Samuel Becker
Thomas W. Benson
Roy Berko
Goodwin Berquist
Erwin Bettinghaus
Jane Blankenship
Don Boileau
John Waite Bowers
Irving Brown
Robert Brubaker
Joseph Bulsys
Karlyn Kohrs Campbell
Noreen M. Carrocci
Ingeborg G. Chaly
Kristin F. Chaudoin
Sister Joan Chittister
Timothy Y. Choy
Kenneth Cissna
Herman Cohen
Celeste Condit
Martha Cooper
E. Sam Cox
Ralph B. Culp
John Daly
Arlie Daniel
Suzanne M. Daughton
Arthur F. Dauria
Robert Doolittle
Nancy Dunbar
Robert Dunham
Margaret Eadie
William Eadie
Flo Beth Ehninger
Lois Einhorn
Donald Ellis
Keith Erickson
Walter Fisher
Paul Friedman

Gustav Friedrich
Linda Fuller
D. C. Gila
Susan Gilpin
James Golden
Dennis S. Gouran
Richard Gregg
Leland Griffin
Bruce Gronbeck
Roderick P. Hart
Kenneth Harwood
Gerard Hauser
Nola Heidelbaugh
Kathryn Hening
Thomas Hopkins
Robert Hopper
Fredric Jablin
Carol Jablonski
Anita C. James
Kathleen Hall Jamieson
J. Vernon Jensen
Bonnie Johnson
Christopher Johnstone
Henry Johnstone
Lynne Kelly
Corwin P. King
Dennis R. Klinzing
Mark Knapp
Roberta L. Kosberg
Kathleen Kougl
Manuel I. Kuhr
Robert Kully
Reiko Kuramoto
James M. Lahiff
Dale Leathers
Beverly Whitaker Long
Stephen Lucas
Jeanne Lutz
Cheryl Malone
A. Jackson McCormack
James McCroskey
Sherrie L. McNeeley
Martin Medhurst
Paul Messaris
N. Edd Miller
Ray Nadeau
Mary Newman
Thomas Nilsen
Victoria O’Donnell

Thomas Olbricht
Thomas J. Pace
Arlie Parks
Stanley Paulson
Douglas Pedersen
Sue D. Pendell
Mary Pettas
Gerald Phillips
Darrell T. Piersol
Linda Putnam
Sharon Ratliffe
Loren Reid
Beatrice Reynolds
Richard D. Rieke
Stanley Rives
Lawrence Rosenfeld
Alan Rubin
Rebecca Rubin
Akira Sanbonmatsu
Joan Sanbonmatsu
Father Leo Sands
Thomas Scheidel
Patricia Schmidt
Robert L. Scott
David Seibold
Barbara Sharf
Daniel Shurman
Malcolm Sillars
Herbert Simons
Craig R. Smith
Jo Sprague
Hermann Stelzner
Nathan P. Stucky
Jerry Tarver
Anita Taylor
Robert Tiemens
Kathleen J. Turner
Richard Vatz
Paul A. Walwick
Steven A. Ward
Robert Welch
Molly Wertheimer
Eugene White
Harold E. Wisner
James A. Wood
Julia Wood
Margaret Wood
David Zarefsky

If you are interested in supporting the Carroll C. Arnold Distinguished Lecture as one of its benefactors, please send your contribution to The Arnold Lecture Fund, National Communication Association, 1765 N Street, NW, Washington, DC 20036.